In support of the Change4Life movement.

In support of the Change4Life movement.

CHANGE4LIFE CAMPAIGN ADVERTISEMENT

TV Choice Magazine 28th February - 6th March 2009, Issue 10.

Turn the page of this issue and the advertisement is on the first page. Very Subtle. A boy is holding the controls of a computer game, sitting down and staring.

The advertisment reads:

RISK AN EARLY DEATH, JUST DO NOTHING.

9 out of 10 kids will grow up to have unhealthy amounts of fat in their bodies. Even if you think they look healthy today, adulthood could bring an early death from heart disease, Type 2 diabetes or cancer. So make sure your kids are active for an hour a day. Reduce how much fat they eat.
For help and advice visit www.4yourkids.org.uk


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